A new community space
By Kevin Kittredge | The Roanoke Times | 981-3323
Add the Water Heater to the rapidly growing list of arts and cultural projects happening in and around downtown Roanoke.
Artists Beth Deel and Wendy Schuyler plan to open their community arts center in Old Southwest sometime this month "if all goes smoothly," Schuyler said.
The Water Heater, a one-time retail space at 813 Fifth St. S.W., will feature music, dance, theater and improvisation, say the pair. It will also be used for classes, and can be rented for the modest rate of $5 to $15 an hour, depending on the day and the time.
Schuyler and Deel are partners in upUPperiscope Inc., which they describe as "an intra-disciplinary and green design firm and social media consultant." Their ventures include the Roanoke-based events calendar MyScoper.com, which has been known to include events from as far away as Russia.
The upUPperiscope offices will be located in the Water Heater once it opens, they said. As for the building's odd name, the origins are a little murky, but involve Deel's "obsession" (her word) with depicting water molecules in her art, as well as an actual water heater in the building that stopped working.
"It kind of exploded, like a sign from God," Deel explained.
The space has been host to some informal gatherings in the past, but in the past nine months has been renovated, with an eye toward obtaining all the necessary permits to reopen as an arts-related business. It even has a handicapped-accessible bathroom now.
The women have kept it funky, with dangling Japanese lanterns for ceiling lights and a tin cornice painted blue. They have added a padded marley floor covering for dancers.
"Essentially, we just wanted it to be a community space," Schuyler said. "Something that has events going on all the time. Whether it's free hip-hop classes, yoga classes, ballroom dancing."
"It's our way of helping the community have a hub," Deel said.
The Water Heater is part of a recent wave of arts-related development in Roanoke, including multiple new art galleries, new artists' apartments and studios and, of course, the $66 million Taubman Museum of Art.
To book the Water Heater for events or for more information, e-mail booking@upupperiscope.com.

